1. DATA PROTECTION AT A GLANCE
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GENERAL INFORMATION
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
DATA COLLECTION ON THIS WEBSITE
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the legal notice of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the privacy policy under “Right to restriction of processing”.
ANALYSIS TOOLS AND TOOLS FROM THIRD-PARTY PROVIDERS
Google Analytics 4
If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Type and purpose of processing
Google Analytics uses cookies that enable your use of our website to be analysed. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.
In Google Analytics 4, the anonymisation of IP addresses is activated by default. Due to IP anonymisation, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your visit to the website, your user behaviour is recorded in the form of “events”. Events can be:
- Page views
- First visit to the website
- Start of the session
- Websites visited
- Your “click path”, interaction with the website
- Scrolls (whenever a user scrolls to the bottom of the page (90%))
- Clicks on external links
- Internal search queries
- Interaction with videos
- file downloads
- Ads viewed / clicked on
- language setting
Also recorded:
- Your approximate location (region)
- Date and time of your visit
- Your IP address (in truncated form)
- Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- Your internet provider
- the referrer URL (via which website/advertising medium you came to this website)
Purposes of the processing
On behalf of the operator of this website, Google will use this information to analyse your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns.
Recipients
Recipients of the data are/may be:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
- Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Third country transfer
For the USA, the European Commission adopted its adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.
Storage period
The data sent by us and linked to cookies is automatically deleted after 2. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.
Legal basis
The legal basis for this data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 sentence 1 TTDSG.
Revocation
You can withdraw your consent at any time with effect for the future by accessing the [borlabs-cookie type=”btn-cookie-preference” title=”Cookie settings” element=”link”/] and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by
a. Not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to deactivate Google Analytics HERE.
You can find more information on the terms of use of Google Analytics and on data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.
Google Tag Manager
This website uses Google Tag Manager. This service allows website tags to be managed via an interface. The Tag Manager itself (which implements the tags) does not process any personal user data. The service merely triggers other tags, which in turn may collect data. The Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags, insofar as these are implemented with Google Tag Manager. You can find more information about Google Tag Manager at: https://support.google.com/tagmanager/answer/9323295
Use of Google Ads
We use Google Ads to place relevant and interesting adverts for you, to improve our advertising and thereby make our website easier to find. Conversion tracking technologies are used as part of the use of Google Ads. You can find more information about Google Ads and Google’s privacy policy at: https://policies.google.com/privacy
2. Hosting AND Content Delivery Networks (CDN)
ExternAL Hosting
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).
Our hoster will only process your data to the extent necessary to fulfil its performance obligations and follow our instructions with regard to this data.
Conclusion of a contract for order processing
In order to ensure data protection-compliant processing, we have concluded an order processing contract with our hoster.
3. GENERAL NOTES AND MANDATORY INFORMATION
DatA Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
NOTE ON THE CONTROLLER
The controller responsible for data processing on this website is:
Robert-Koch-Platz 4
D – 10115 Berlin
Telefon: +49 30-555782820
REVOCATION OF YOUR CONSENT TO DATA PROCESSING
Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
RIGHT TO OBJECT TO THE COLLECTION OF DATA IN SPECIAL CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
RIGHT TO DATA PORTABILITY
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL AND TLS ENCRYPTION
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
INFORMATION, ERASURE AND RECTIFICATION
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.
RIGHT TO RESTRICTION OF PROCESSING
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the legal notice. The right to restriction of processing exists in the following cases
- If you dispute the accuracy of your personal data stored by us, we generally need time to check this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.
- If you have lodged an objection in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
OBJECTION TO ADVERTISING E-MAILS
We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
4. DATA COLLECTION ON THIS WEBSITE
Cookies
Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertising.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this privacy policy and, if necessary, request your consent.
SERVER LOG FILES
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server enquiry
- IP address
This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – the server log files must be recorded for this purpose.
Contact FORM
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Enquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your enquiry including all personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or on our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the enquiries addressed to us.
The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
5. Newsletter
Newsletter datA
If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No further data will be collected, or only on a voluntary basis. We exclusively use this data for sending the requested information and do not pass it on to third parties.
The processing of data entered into the newsletter subscription form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent granted for the storage of data, the email address, and its use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by this revocation.
The data you have provided for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you cancel the newsletter subscription. Data stored for other purposes with us remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.
6. Plugins And Tools
YouTube WITH ENHANCED PRIVACY
This website embeds videos from YouTube, operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily exclude the sharing of data with YouTube partners. Thus, YouTube – regardless of whether you watch a video – establishes a connection to the Google DoubleClick network.
As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube may store various cookies on your device. These cookies help YouTube gather information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud attempts. The cookies remain on your device until you delete them.
Starting a YouTube video may trigger further data processing operations over which we have no control.
The use of YouTube is in the interest of making our online offerings appealing. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If consent has been requested (e.g., consent to store cookies), processing is exclusively based on Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
For more information about privacy at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=en.
Google Web Fonts
This site uses so-called Web Fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required Web Fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If consent has been requested (e.g., consent to store cookies), processing is exclusively based on Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
If your browser does not support Web Fonts, a default font from your computer will be used.
For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=en.
Google Maps
This site uses the map service Google Maps via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the features of Google Maps, it is necessary to save your IP address. This information is generally transmitted to a server of Google in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our online offerings appealing and to facilitate the location of places specified by us on the website easily. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.
For more information on handling user data, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=en.
Source: eRecht24